For companies that enjoyed a word-of-mouth boom but now need to consider a real marketing strategy.

You never had to think about marketing before. Now you do. I give your team the strategy, the sales-ready content, and the measurement to build a funnel that drives leads and translates into closed deals. It takes a few hours a month, not a full-time executive salary.

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Sound familiar?

  • You grew fast on referrals and word of mouth, and now growth has stalled.

  • You've hired someone junior to do social media, but no one is setting the strategy.

  • You do an event here and there and can't say why (or whether) it worked.

  • Your salespeople are carrying the whole pipeline with no marketing support.

  • You need a marketing leader, but not a full-time one.

If two or more of these are true, you’re in exactly the stage that’s my specialty.

How it works

Strategic overlay (most common) A few hours a month on top of your existing team and spending. I set strategy, review what's working, and keep everything tied to pipeline.

Embedded fractional CMO A set number of days a week or per month as your marketing leader. Strategy, team and agency management, and reporting: the full role at part-time capacity.

Marketing audit (the easiest place to start) A fixed-price, one-time review of your marketing, website, LinkedIn presence, and lead follow-up, with a prioritized plan you can act on with or without me.

Pricing depends on scope. Get in touch for a quote.

What is a fractional chief marketing officer (CMO)?

A fractional CMO is a senior marketing executive who works with your company part-time or on a defined engagement, delivering the strategic judgment of a full-time CMO without the full-time cost. It's the right fit when you need someone to set direction, build the team or systems, and own outcomes, but you're not ready (or don't need) a six-figure full-time executive.

Services

Lead generation and conversion strategy

  • Marketing built to support your sales team, not run alongside it

  • A clear plan for where leads come from, how they're followed up and how they convert

Marketing and sales working from the same playbook

  • Your people are your best marketing channel: LinkedIn shows posts from people far more than posts from company pages. I build the LinkedIn presence for your sales leaders and executives: the content, the network growth, and 30-day campaigns of short, shareable posts about your field. I work behind the scenes so your team stays in front of buyers.

  • Content written in each person's voice

  • Strategic network growth

  • Company-page amplification of your team's posts

Making what you already do measurable

  • Events, social, email and webinars are tracked and get the follow up they deserve

  • CRM setup and buyer-journey reporting, so you can see where buyers drop off (HubSpot and similar)

  • Follow-up after events and webinars that keeps prospects engaged without annoying them

Content that works (at least) twice

  • One webinar, talk or customer story becomes a library of short clips and posts for every channel

  • Gated (or not) full versions that turn viewers into leads

Paid promotion with a purpose

  • Ads built around a real offer, event or topic you want to own, never advertising just to advertise

  • An honest assessment of which channels fit your business, and which are a drain on time

  • Ongoing measurement of paid promotions to inform strategy

Systems and automation that keep follow-up from falling through the cracks

I build AI agents and marketing automation myself, using the Anthropic API. That means content workflows, reporting and lead routing that actually run, not a recommendation your team has to figure out how to build.

Let’s Start

  1. The process is simple:

  2. A conversation. We talk through where your marketing and sales are today and where growth has stalled.

  3. An audit or a proposal. Start with a fixed-price audit, or go straight to an ongoing engagement.

  4. We get to work. Clear priorities, monthly reporting, and every effort tied to leads and sales.

I embrace your marketing with the same energy I finish marathons

Finishing the Kiawah Island Marathon: the same energy I bring to helping your company grow.

  • Juli Anne Patty is a strategic thinker who brings interdisciplinary solutions to all marketing challenges. Her strong writing fuels comprehensive and insightful approaches that yield impressive results for her clients. In my many years of working with Juli, she has created data-driven, results-oriented marketing and communications solutions that exceed expectations and inspire audiences across a wide range of industries.

    Sheri Hansen

  • In my five years at USA Canoe/Kayak, I've met few people who strive to serve clients and a goal like Juli. Her outgoing and enthusiastic approach to her work fuels a creative process that is engaging and on target. I frequently meet Juli's clients who are absolutely thrilled with the work and process she brings to a project. I can't think of a better partner for a writing project than Juli and would give her and her work the highest possible endorsement!

    Joe Jacobi, Olympic Gold Medalist, Executive Coach

  • I couldn't be more pleased with the work Juli Ann did for me book, Rude Biker Chick. She not only edited my book, but she took the time to help me organize my thoughts, my erratic chapters and really create a cohesive story. She questioned me gently, encouraged me greatly, and cheered me along the way. She responded to my needs quickly, answered my emails effectively, and even helped me network with others afterwards. I give her my highest recommendation, not only for her skills, but her talent and professionalism as well.

    Sash Johnson, Author

Have marketing questions? Set up a free call.