Hi. I’m Juli.
I build marketing machines and teams that punch above their weight.
I’m a full-stack marketer who has built the end-to-end marketing function for several companies from the ground-up … oh, and executed it as well. If you’re ready for a marketing strategy, but your budget isn’t ready to hire a marketing team, let’s talk.
Have marketing questions? Ask me.
LEADERSHIP
ROLES
Chief Brand Officer
Nextologies
VerticalXchange
Chief Marketing &
Business Development Officer
Badger Fortress
Director of Marketing
30%
Average client revenue growth
20+
Years of experience
7
Industries, from cybersecurity to nonprofits
Ways to work together
Pricing is scoped to your goals after a conversation about whether you need ongoing leadership
or a defined deliverable.
RETAINER
Fractional Leadership
Ongoing senior direction:
strategy
team and agency management
reporting your board can trust
PROJECT
Defined Engagements
A brand refresh, a go-to-market strategy, a product launch, or a marketing audit—with a clear scope and cost up front.
SYSTEMS
AI-Powered Marketing Ops
Custom AI agents and automated workflows for content, research, and reporting, built by me and handed off to your team to run.
Cybersecurity · B2B & SaaS · B2C and DTC · Nonprofits
Meetings & Events · Media Tech Arts & Publishing
INDUSTRIES I’VE LED MARKETING IN
Questions, Answered.
Have a question that isn’t answered here? Ask me.
What is a fractional chief marketing officer (CMO)?
A fractional CMO is a senior marketing executive who works with your company part-time or on a defined engagement, delivering the strategic judgment of a full-time CMO without the full-time cost. It's the right fit when you need someone to set direction, build the team or systems, and own outcomes, but you're not ready (or don't need) a six-figure full-time executive.
Fractional CMO pricing depends on how the engagement is structured.
A retainer engagement is an ongoing monthly arrangement—you're paying for consistent access to senior marketing leadership over time, whether that's a set number of hours per week for strategic guidance or a more embedded role managing your team and marketing operations day-to-day.
A project-based engagement is priced for a defined scope with a clear start and end date (a brand refresh, a go-to-market launch, a marketing audit, etc.) so you know the full cost upfront rather than committing to an ongoing relationship.
I scope pricing after understanding your specific goals, since the right structure (and cost) depends heavily on whether you need standing leadership or a defined deliverable.
How much does a fractional CMO cost?
How do I know if my company is ready for a fractional CMO?
Your company is likely ready for a fractional CMO if you need senior marketing strategy and leadership, even if you're not (yet!) ready for a full-time executive. A few common signals:
You have a marketing function (a small team, contractors, or agencies) but no one setting overall strategy or measuring outcomes.
You're entering a new stage: a funding round, a new product launch, a new market. You need experienced judgment to guide it.
Your current marketing efforts feel scattered or reactive, without a clear plan tying them together.
You've outgrown ad hoc marketing help, but the budget or timing isn't right for a full-time CMO hire.
Your leadership and/or board want more rigorous marketing reporting and strategy than you currently have in place.
If several of these sound familiar, a fractional CMO is usually a lower-risk, lower-cost way to get the senior-level direction you need without resorting to a full-time hire.