When you’re ready for marketing leadership,
but your budget isn’t.
I’m so happy you’re here. I’m enthusiastic about a lot of things. Writing. Reading. Running. Hiking. But that’s not why you’re here. If I had to guess, you've built something good, the old-fashioned way: great work, happy customers, and word of mouth. Now you're at a turning point. You're ready for the next phase, or growth has slowed and you know it's time to get serious about marketing.
Helping great ideas, services, and solutions connect with the people who need them: professionally speaking, that’s the thing that excites me the very most.
My road to marketing
It all began with my love of reading and writing. I emerged fresh and excited from the University of Georgia with a B.A. in English and no idea how I would make a living. First, I worked at a nonprofit. Next, I became a middle and high school teacher. Then, I did the next obvious thing: I waited tables and wrote a draft of my first attempt at a novel.
Finally, I landed in marketing. Public relations, actually. That was my first job where I realized writing actually could pay my rent.
It’s been more than 20 years and a series of senior-level marketing jobs since then. I’ve led marketing in a range of industries (you can see all the details on my LinkedIn profile), and here’s another thing that excites me: digging into a new industry and solving the problem of how I can help you connect with, educate, and motivate your stakeholders.
Your marketing person, in action. IBC Show, Amsterdam
How I’m different
It’s very simple: I’ve done the work. Recently. Not only have I built the marketing strategies and the marketing teams, I’ve done the actual work. I’ve created the social media posts, built the videos in Canva, written the white paper, hosted the panel, built the trade show booth, and dismantled the trade show booth (see above.)
I can build a marketing strategy that fuels your growth.
And I can run it.
How I think
Don't advertise just to advertise. Spend money around a real offer or an idea you want to own.
Help first, then tell the story. Deliver value, earn trust, and you’ll win the sale and then the long-term relationship. Showing up for the people who need your help is the best marketing.
Being visible is what makes you look legitimate. If buyers can't find you, they can’t learn to trust you.
Every effort should be measurable. If you can't say why you're doing it or whether it worked, it's time to rethink it.